Establishment of two additional homes in the Social Responsibility Project

  • In “Good Homes to Grow Up in”, workshops, groups and enrichment classes will be run in various areas for children from birth to age six and their families
  • 12-12-2011

Following the success of the first home launched in Tnuva’s “Good Home to Grow Up in” project in the Kfar Gavirol neighborhood in Rechovot in conjunction with the Israel Association of Community Centers in May 2011, the project is continuing its activities in which were two additional homes have been set up in Kiryat Bialik and in Haifa. The homes were launched within a few hours of each other on Monday, 5.12.11.

The second home in the project was launched in Tsur Shalom neighborhood in Kiryat Bialik, in cooperation with the Kiryat Bialik Municipality and the local network of community centers. Attending the launching ceremony were Arik Schor - Tnuva CEO, Eyal Kan – Chairman of the Board of the Israel Association of Community Centers, Eytan Mizrachi - CEO of the Israel Association of Community Centers, Iris Beck - CEO of the McCann Erikson Group, Eli Dokorsky - Mayor of Kiryat Bialik, Ezra Hacham – CEO of Kiryat Bialik Municipality, and Moshe Luzon – CEO of the Community Center network in Kiryat Bialik.

A huge happening took place in the forecourt of the Home for the residents of the Tsur Shalom neighborhood in Kiryat Bialik. Over 1000 children and their families enjoyed free admission to a variety of activities and functions such as inflatables, handicraft booths, make-up corners, jugglers, a drummers’ circle and food stalls.

The third home in the project was launched in Haifa’s Sprintzak neighborhood, in conjunction with the Leo Baeck Education Center. The launching ceremony was attended by Arik Schor - Tnuva CEO, Eytan Mizrachi - Eytan Mizrachi - CEO of the Israel Association of Community Centers, Yona Yahav - Mayor of Haifa, Rabbi Dr. Reuben Samuels - Chairman of the Board of the Leo Baeck Education Center, Danny Fessler - CEO of the Leo Baeck Education Center, and the Community Center Manager Yoav Yigol.

Tnuva CEO, Arik Schor said, "I am delighted and excited to be here today and to continue the “Good Home to Grow Up in” project we initiated together with the Israel Association of Community Centers. Tnuva, a deep-rooted company, has been connected with Israeli society for 85 years. Our plants are scattered throughout this country, 80% of our raw materials are produced in the country, and we employ 8,500 workers throughout the country, from all religions and types, and as such, Tnuva has taken up the banner of social action. As part of its being interwoven with the fibers of Israeli society, we decided last year to initiate a social flagship project and give children all over the country an equal opportunity to a varied world of enrichment, learning and experiences, and at the same time to give Tnuva employees an opportunity to volunteer at the centers, to make their contribution and give to others".

Israel Association of Community Centers CEO, Eytan Mizrachi, said, "We, in the Israel Association of Community Centers, are working to create connections and collaboration within communities - in order to ensure that the residents will enjoy the very best. The “Good Home to Grow Up in” venture is an example of integration of social responsibility and public action, between volunteers and professionals and organizations from different worlds. A combination that allows all of us to offer the best for children and parents. I am proud of the opening of two additional homes and believe that the project will continue and expand in the future".

In the words of Eli Dokorsky, Mayor of Kiryat Bialik:"For us it is a holiday. Children came here from all parts of Kiryat Bialik - if we can install this house among all the children of the Kirya, there is no doubt we have succeeded. Thank you for choosing us, I am sure you have chosen well - it's a house full of content, full of the joy of life. We as a local authority will support this place. We are one of the sides of the triangle - Tnuva, the municipality of Kiryat Bialik and the community center network".

Yona Yahav, Mayor of Haifa, commented: "I thank Tnuva and the Israel Association of Community Centers for this cooperation and hope that this will become a tradition. It is an exciting and proper concept that will add a lot to society. The new home is very beautiful and tasteful, and I believe there is a correlation between aesthetics and behavior. We in Haifa have worked for many years with the Israel Association of Community Centers and love the Tnuva Company, and it can see in us a place for suggestions, ideas and future collaborations".

The “Good Home to Grow Up in” project gives the community a chance to enjoy the worlds of content from diverse fields: cognitive, motor, artistic, value-driven and recreational. The uniqueness of these centers is their location in peripheral cities and neighborhoods and the activities offered in them free of charge and / or at a nominal (subsidized) cost, and that as part of a policy of making the contents of the home accessible to the community and as a response to an existing need. “Good Homes to Grow Up in” are equipped appointed with innovative and dedicated equipment, a computer room, a play area and a “Jamboree” area, library and audio room, club rooms, and some even with a games forecourt, offering free activities for children, enrichment classes, workshops for parents, community events and more. “Good Homes to Grow Up in” are following a holistic educational approach whereby a variety of different experiences and activities have the best impact on the optimal development of children.

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