Tnuva launches new Tel Yosef Dairy representing

  • Tnuva launches new Tel Yosef Dairy representing an investment of NIS 350 million after three years of planning and development
  • 28-12-2015
Arik Schor, CEO of Tnuva: "Tnuva continues to invest in agriculture and domestic industry. The new dairy will increase the production capacity of yellow cheeses, responding to growing demand in the market allowing us to consider future exports"

Tnuva announces the launch of the new Tel Yosef dairy, after three years of planning and development, investing NIS 350 million. This is against the backdrop of the opening up of the dairy industry to imports and the regulator's decision to increase the granting of duty-free permits for the import of hard cheeses. The new Tel Yosef dairy, one of the most advanced of its kind worldwide, is a milestone in promoting a groundbreaking Israeli industry, as part of the Company's vision to evolve and to develop the Israeli and international food industry.

Arik Schor, CEO of Tnuva: "Competition in the category of yellow cheeses is leading to improved capabilities of the players in the market, and increasing the range of solutions and products offered to consumers. We are excited to inaugurate today the new Tel Yosef dairy that will allow us to increase production capacity and to give consumers a variety of solutions in the category. We at Tnuva continue to invest in Israeli agriculture and the domestic dairy sector, while continuing to lead the market."

The yellow cheese category, which generates about a billion shekels a year, is growing due to the increase in demand over the years, and this year the category continues to grow quantitatively by 5% and financially by 2%, a growth rate higher than that of the other categories in the food industry.

Tnuva is leading the yellow cheese category with a market share of about 80%, and provides a wide range of products and brands providing a response to consumers such as Emek Classic, Emek Lite, Tal HaEmek, Emek Fingers, Gilboa, Gush Halav and others.
Since the launch of "Emek" in 1942, "Emek" has become the generic name for yellow cheese, and a chunk of Emek cheese at the delicatessen is the best selling product on the list of all products in the food market in Israel.

The new dairy will produce all kinds of hard and semi-hard cheeses (Emek, Gilboa, Gush Halav, Tal HaEmek, etc.), and will work alongside the existing dairy that will continue full production of other products, including butter, specialty cheeses and cream cheeses.

The dairy was built according to the world most advanced technological standards. The dairy will allow us to increase production capacity by tens of percent, and its scalability will allow for further increase of production in the future. The dairy is based on advanced manufacturing technologies and automation.

Arik Schor added, "The new dairy will increase the production capacity of yellow cheeses,  responding to growing demand in the market, and allowing us to consider future exports. The dairy was built according to the highest and most advanced technological standards of dairies in Israel and abroad, attesting Tnuva’s commitment to Israeli industry. Behind the dairy stands 230 years cumulative experience of construction engineers   working hard on its development".
Anat Gross-Shon, Manager of the Milk Business and Marketing Division  
"We are grateful to consumers who for years have chosen the Emek brand. As market leaders, we are committed to continue providing our customers with Emek cheese with its favorite and well-known taste, and now in its new form. Moreover, the advanced technologies in the new dairy will enable us to further diversify products, expand kosher certifications, and will serve as a platform for creating differentiation and product innovation, which will be reflected in the coming year."

Things you did not know about the new Tel Yosef dairy:
•    about one billion slices of yellow cheese a year
•    produces about 7 million chunks of cheese a year
•    1,000,000 liters of brine in three pools
•    180 kilometers of power and communication cables
•    42.4 km of pipeline
•    about 50,000 slices per hour
•    100 different suppliers and contractors from 10 different countries
•    140 containers were unloaded at the ports of Israel with equipment
•    500 meters of conveyor belt along the dairy production line
•    300 employees in the construction project entered the construction site every day
•    16 automated robots
•    400 motors
•    230 years of cumulative engineer experience
•    6 automatic laser-guided forklifts
•    3 different calendars had to be managed in the project (Jewish, Christian and Muslim holidays)
•    3 different levels of kashrut
•    30 meter long crane arrived by sea and transported overland from the port of Ashdod
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