Tnuva lowers the price of cottage cheese to retailers by 4.2%

  • Following the decline in the target price of milk: Tnuva lowers the price of cottage cheese to retailers by 4.2% and at the same time recommends lowering the recommended price for the consumer to NIS 5.95
  • 01-07-2013

In addition, Tnuva has reduced the price of soft white cheese to retailers by 2.5% and at the same time recommended lowering the recommended price for the consumer of soft white cheese (250 g) to a price of NIS 6.5.

Arik Schor, Tnuva Group CEO, said: "We have committed ourselves to be responsive to consumers and manage our basic products in a sensitive manner. Lowering the target price significantly allows us to cut our price to retailers and to recommend lowering recommended consumer prices of soft white cottage cheeses".

The Tnuva Group milk concern announced today that, further to the decrease in the target price of milk by 9.73 agorot, it is lowering the price of cottage cheese to retailers, as well as the recommended retail price of cottage cheese to NIS 5.95 (the previous recommended retail price was NIS 6.21); and the price of soft white cheese to retailers, as well as the recommended retail price of soft white cheese (250g) to a recommended retail price of NIS 6.5 (the previous recommended retail price was NIS 6.67). The price reduction will go into effect on Tuesday morning with the announcement to supermarket chains and retailers.

This is a reduction of 4.2% in the recommended retail price of cottage cheese and a reduction of 2.5% in the recommended retail price of soft white cheese.
Arik Schor, Tnuva Group CEO: "We are committed to be attentive to the consumer and to maintain a sensitive approach with our basic products, and so we have decided to lower our prices to retailers, and to recommend lowering the recommended prices of cottage cheese and soft white cheese to the consumer, which are staple products in every home in Israel".
Schor said further: "We examine our prices regularly in order to update them with regard to developments in the economy and trends all raw material costs and production costs, including the target price. Lowering the target price significantly allows us to reduce our prices and the prices recommended by Tnuva for those basic products to the benefit of the consumers".

Sample prices:

Previous recommended priceNew recommended price
Soft white cheese 250 grams NIS 6.21 NIS 5.95
Soft white cheese 250 grams NIS 6.67 NIS 6.50
Soft white cheese 500 grams NIS 12.19 NIS 11.88
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